Digital advertising is the advertising and marketing of businesses and their brands through electronic media stations. Digital media, at the present time, contains websites, social media, radio, television, mobile and even types of traditionally non-digital media such as billboards and transit signals. Basically any advertising media that is delivered electronically is considered electronic advertising.
This leaves just various types of advertising (P2P) advertising, print advertising and direct advertising outside of their digital advertising umbrella. Even then, print advertisements, direct mail, print directories, billboards and posters are all beginning to connect to their digital counterparts. With items such as URL landing pages, QR codes, web banner advertising, online directories and text codes, conventional advertising and advertising almost always has an electronic advertising link.
The shift to digital media has been driven by marketing services, business owners and customers alike. The ever-increasing demand to show quantifiable results makes moving digital a fantasy for your digital advertising agency. Most digital media, including sites, social media and mobile marketing is much easier to track than traditional marketing and advertising media like print advertisements.
For business owners, many forms of electronic advertisements are very low price. Using an internet presence, engaging clients in conversations through social networking and e-mail advertisements are low cost alternatives to publish advertising and direct mail. These digital stations are available to companies of any size, and also help to even the playing field for start-ups, small companies and independent consultants looking for new business.
For consumers, the quick pace of life makes electronic advertising crucial. When customers are in need of products and services, gone are the days of thumbing through a phonebook to see them. Now, we whip out our mobile devices or head to our computers to get answers - and now we find them fast.
Using Digital Media to Build Your Company and Brand
Regardless of what size your company is - large or small to medium sized business / enterprise (SMB or SME) - it is possible to effectively promote your business through cheap digital channels. The foundation of your marketing campaigns are going to be your website. Invest wisely in your website, and Be Sure it does the following:
- Adequately signifies your business and brand (look and texture, messaging) - Adequately speaks to your target audience - Can be found by searchers on top search engines - Is up-to-date and readily navigable - Provides several channels for customer communication - Connects to additional marketing efforts
It's advisable that you work with a professional web design firm that is proficient in web development and search engine optimisation. Because your site is your foundation to and where all other digital stations will lead, it should be considered among your top business investments.